Core Values
Client Summary
The Mint 400 is one of the largest and most important off-road races in the world. The event attracts over 60,000 spectators to Las Vegas in March each year. The Mint 400 partnered with Production Theory to provide an innovative food and beverage experience for the five day event.
The Mint 400 is one of the largest and most important off-road races in the world. The event attracts over 60,000 spectators to Las Vegas in March each year. The Mint 400 partnered with Production Theory to provide an innovative food and beverage experience for the five day event.
Objectives
To create an elevated watching experience with a comprehensive VIP and festival experience that would change the way fans interact with, and perceive off-road racing.
To create an elevated watching experience with a comprehensive VIP and festival experience that would change the way fans interact with, and perceive off-road racing.
Concept
After working closely with the Mint 400 team on vision, Production Theory built a 15,000 SF VIP access area complete with skyboxes built out of sea crates, amazing chef experiences led by the legendary Baja celebrity chef Drew Deckman, and a lounge & experience zone for lead sponsor BF Goodrich.
After working closely with the Mint 400 team on vision, Production Theory built a 15,000 SF VIP access area complete with skyboxes built out of sea crates, amazing chef experiences led by the legendary Baja celebrity chef Drew Deckman, and a lounge & experience zone for lead sponsor BF Goodrich.
Results
Spectators from all over the world enjoyed over-the-top culinary and VIP experiences, and revenues soared as a result of a VIP experience never before seen in the off-road racing world.
Spectators from all over the world enjoyed over the top culinary and VIP experiences, and revenues soared as a result of a VIP experience never before seen in the off-road racing world.