Core Values
CLIENT SUMMARY
Oasis Biotech is creating one of the largest, most technologically-advanced indoor vertical farming facilities in the United States. With state-of-the-art LED lighting technology and precise hydroponic growing methods, their expert team provides their customers with a wide array of fresh, pesticide-free, non-GMO, produce and non-traditional crops 365 days a year.
Oasis Biotech is creating one of the largest, most technologically-advanced indoor vertical farming facilities in the United States. With state-of-the-art LED lighting technology and precise hydroponic growing methods, their expert team provides their customers with a wide array of fresh, pesticide-free, non-GMO, produce and non-traditional crops 365 days a year.
OBJECTIVES
Production Theory was hired to produce the Oasis Biotech Grand Opening festivities in from July 18-21, 2019. With a vision that focused on "Making the Farm Bloom" and show off the new facilities, we set to task on creating an event experience that combined the amazing quality of the culinary food with the technology akin to an episode of "The Jetsons".
Production Theory was hired to produce the Oasis Biotech Grand Opening festivities in from July 18-21, 2019. With a vision that focused on "Making the Farm Bloom" and show off the new facilities, we set to task on creating an event experience that combined the amazing quality of the culinary food with the technology akin to an episode of "The Jetsons".
CONCEPT
Production Theory used the bones of a warehouse and transformed the venue into a visually-stunning 360 degree video projection experience paired with chefs cooking and creating with Oasis Biotech's delicious farm-grown Evercress produce. The event paired music, art, mixology and educational speakers in a technologically-driven setting.
Production Theory used the bones of a warehouse and transformed the venue into a visually-stunning 360 degree video projection experience paired with chefs cooking and creating with Oasis Biotech's delicious farm-grown Evercress produce. The event paired music, art, mixology and educational speakers in a technologically-driven setting.
RESULTS
The event was a tremendous success, attracting some of the city's top journalists, culinary influencers and tastemakers in a full-capacity event spanning two days, all in the name of sustainability and saving the world one sprout at a time.
The event was a tremendous success, attracting some of the city's top journalists, culinary influencers and tastemakers in a full-capacity event spanning two days, all in the name of sustainability and saving the world one sprout at a time.