Client Summary
The LA Valiant, a top-ranked Overwatch League eSports team, hosted their inaugural home match at The Novo in Los Angeles featuring the newly signed team sponsor, Kit Kat®, as well as league sponsors Bud Light® and Nitto Tires®.
The Rivalry Weekend kicked off on Aug. 24th with 12 teams competing for the win.
OBJECTIVES & TASKS
Immortals Gaming Club® tasked Production Theory with designing and fabricating the splash tanks, stage lever, and supports that allowed fans to be suspended over 500 gallons of water with their fate determined by whether or not their team won the match. All players (even those dunked in the water) earned a year’s supply of Kit Kat bars, while the winning team will have a donation made in its name to St. Jude’s Children’s Research Hospital.
“Kit Kat Rivalry Weekend is a preview of the fan experience we will deliver in Los Angeles and southern California for both Overwatch League and Call of Duty events in 2020 and beyond,” said Immortals Gaming Club CEO Ari Segal. “We believe strongly that live events are catalysts for fan and community development, and we look forward to hosting differentiated events that are compelling and engaging experiences, both live and digitally.”
OBJECTIVES & TASKS
Immortals Gaming Club® tasked Production Theory with designing and fabricating the splash tanks, stage lever, and supports that allowed fans to be suspended over 500 gallons of water with their fate determined by whether or not their team won the match. All players (even those dunked in the water) earned a year’s supply of Kit Kat bars, while the winning team will have a donation made in its name to St. Jude’s Children’s Research Hospital.
“Kit Kat Rivalry Weekend is a preview of the fan experience we will deliver in Los Angeles and southern California for both Overwatch League and Call of Duty events in 2020 and beyond,” said Immortals Gaming Club CEO Ari Segal. “We believe strongly that live events are catalysts for fan and community development, and we look forward to hosting differentiated events that are compelling and engaging experiences, both live and digitally.”
EXECUTION
Production Theory secured top chefs like celebrity/local chefs Susan Feniger, world-renowned mixologist Tony Abou-Ganim and legendary DJ Steve Aoki and produced the entire event to include run of show, decor, entertainment, food and beverage, graphic design and fundraising format.
Results
The Vegas Golden Knights Foundation raised over $1.2 million and has become one of the most anticipated annual events in Las Vegas for 2020.