Beer Loves Pretzels Sculptures

Objective

When the creative team from Zappos came to us looking for something fun and fresh to centerpiece the 2019 Great Vegas Festival of Beer, we knew it had to have that trademark Zappos “create fun and a little weirdness” vibe, while still putting the brand front and center for a parade of selfies and Instagrammable moments.

Concept

We started with an undeniable concept: “Beer loves Pretzel” (hard to argue at a beer fest, right?), we worked direct with the creative team with a concept of the pretzel running toward a lovable stein, and then sent our team to work.

Results

It turns out everyone else was looking for their own true beer love, because attendees shared snaps of the statues hundreds of times on Facebook, Twitter and Instagram.