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Production Theory

Experiential Events and Marketing

  • Experiential + Scenic Design
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VW Bug

VW Bug

Objective

Herbie the Love Bug wasn’t looking so hot. Missing hood, no hardware, bumpers missing in action. Fortunately, Production Theory was there to Six Million Dollar Man that busted Volkswagen into a chic artifact.

Results

Maybe we had the technology, but we have to admit, we didn’t rebuild that Beetle the whole way. But after cutting it in half, we refinished the front of the car with bumpers, chrome and paint to make a killer conversation piece, perfect for having a seat and taking photos at the entrance of our client’s event.

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